Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage
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چکیده
Vol. XLVIII (April 2011), 228 –237 *Scott I. Rick is Assistant Professor of Marketing, Ross School of Business, University of Michigan (e-mail: [email protected]). Deborah A. Small is Associate Professor of Marketing and Psychology, the Wharton School, University of Pennsylvania (e-mail: [email protected]. edu). Eli J. Finkel is Associate Professor of Psychology, Northwestern University (e-mail: [email protected]). The authors thank the three anonymous JMR reviewers, Vanessa Bohns, Paul Eastwick, Geeta Menon, Gal Zauberman, and several seminar participants for helpful suggestions, and Chris Julin and John Tierney for posting their surveys. Ravi Dhar served as associate editor for this article. SCOTT I. RICK, DEBORAH A. SMALL, and ELI J. FINKEL*
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Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage
Although much research finds that “birds of a feather flock together,” the present research suggests that opposites tend to attract when it comes to certain spending tendencies. That is, “tightwads,” who generally spend less than they would ideally like to spend, and “spendthrifts,” who generally spend more than they would ideally like to spend, tend to marry each other, consistent with the not...
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